Five ways to kick start your law office into the New Year

1. Online marketing Search Engine optimization
In a recent study 97% of consumers look online when researching products or services in their local area. That’s why tools such as Google Analytics and Google Adwords have become so important. Search engine optimization (SEO) is quickly taking over as one of the most important things you can do for your business to increase sales and reach out to potential clients. Contact a search engine optimization specialist in your area to see what you can do to be “seen” by the search engines.

2. Refine your business process
No matter how evolved your business processes may be there are always opportunities to increase productivity and refine your process. Implementing case management software is an absolute must if you have not already done so. Make sure the legal software your company uses handles the important aspects of your business, if it does not, contact the company to inform them of the shortcomings or shop for new software.

3. Business Continuity Management
The beginning of the year presents an ideal opportunity to test your backup procedure and the response of your IT team. Find out where you are falling short now in a controlled environment rather than later where the results could be catastrophic. If your IT team can’t answer your questions or assure you that your firm is safe and data is protected then it’s time to shop for a new IT provider.

4. Go Paperless/Go Green
The new year often seems like an ideal time to turn over a new leaf – going green by converting your office to a paperless environment is obviously environmentally preferable. Realistically, there’s no such thing as a paperless office, especially when consideration is given to critical documents which require original copies. Going “paperless” requires planning and consideration and can potentially save your firm a considerable amount of money.

5. Retain Employees
Employees are the most important investment in your business; they are your first line when communicating with clients and prospects. Do your employees know you appreciate them? Losing an employee because of lack of appreciation could possibly be the worst reason to lose a valued member of your staff. Displaying appreciation can take just fifteen minutes once a month but goes a long way to keep employees happy and save your company thousands in re-hiring and re-training. One bad egg can spoil a whole basket and negativity can spread quickly through your office. Think that your clients won’t pick up on your staff being unhappy? Think again.