The Prevail Case Management System

Marketing Makeover

The marketing of legal services has always been something of a haphazard and reactive discipline. In the world of ever-increasing competition, this is no longer the case for most forward-thinking firms. Although you may not "advertise" in the traditional sense, you need to always be thinking about effectively marketing your services. Fortunately, you already have a powerful tool at your disposal to help you in this process—your Prevail case management software. Any effective marketing campaign requires that you play to your strengths, and Prevail is particularly adept at helping you find and quantify them. Unfortunately, most Prevail users have no idea just how much power they have at their disposal in the Prevail reporter program. Among other things, the Prevail Reporter can do the following:

Automatically rate your referral sources, counting how many cases you gain from each over any given period of time.
Break down your client base by zip code, showing you the areas in which you have the greatest penetration.
Automatically generate cards and/or letters to any subset of clients you like (e.g. all clients with birthdays this month).
Automatically compare your new client intake on a month-by-month basis over the past year to help you identify the cyclic peaks and valleys in your business.

Here are a few interesting statistics found in a recent survey of 75 law firms conducted by the Primary Research Group.

The firms produce a mean of 3.65 newsletters. Some do not produce any while others produce as many as 16.
92.73 percent of the firms that produce newsletters indicated that the newsletters are written and edited entirely in-house.
62.86 percent of the firms that have operational web sites post newsletters to the sites, while 64.79 post speeches and articles to the sites.
28.00 percent of the firms have advertised on the radio.